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 Visual identity project for UMBRA KAFE

UMBRA KAFE- warm place, with a retro twist where one can rest with a cup of delicious coffee. Where did the name come from? Umbra is a natural brown earth pigment, similar to the color of coffee.

My aim was to design a visual identity for this imaginary cafe.

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Inspired by PANTONE color samples I have created a logo showing the theme color- umbra. I wanted the logo to be memorable, so I have combined the letter U with a shape of a cup- this way the idea is readable and smart. The logo has been made in 2 versions- color and black and white.

In terms of type- it is a combo of Brittanic bold- which gives a retro feeling, and a simple and modern Acumin font. 

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Here are few variables of theme pattern- didn't want to overcomplicate the entire design, so I have stuck to what I already had- chosen font, logo and most of the colors. This way project stayed cohisive. I have added some beige and yellow to the mix to grab the eye's attention. The whole thing should evoke the retro and warm vibe.

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Menu is cohesive with the rest of design- simple and with same color palette.

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