MIMEA TEA

Who? Mimea is a tea brand, which cares about the environment, their products are made with ecological ingredients and packages are 100% recyclable. They say about their products: Mother Nature packed in a tea bag. Selected herbs and flowers are based on ancient recipes to provide health for the body and a joy for the mind.
Mimea wants it audience to be ranging from young adult to adult. 




What? The boxes are focused on flavor - each tea has the hand drawn illustrations of the main ingredients and colors that help to visualize the taste and smell. Drawings correspond with the Mother Nature theme, and intense colors attract the eye of any person. Boxes are black to balance
the vibrancy of other tones and to add
sleek feel. Overall it has a natural,fresh, fun look that will appeal to the desired audience.