UMBRA KAFE


Who? A coffee shop, warm place, with a retro twist, where one can rest with a cup
of delicious coffee.
Umbra (umber) is a natural brown earth pigment, similar to the color of coffee.
My client needed a visual identity
for the brand.


What? Inspired by Pantone samples I have created a logo focused on the umbra color and combined a letter "U" with a shape
of a cup.

Type- it is a combo of Brittanic - which gives a retro feeling, and a simple sans Acumin
for the balance.

For packaging design, I have created
a pattern made of elements from logo.
There is a pop of yellow, white and shades
of brown - all to evoke warmth of the place and make the brand's name memorable.